Twist has burst onto the scene as a solely curl-focused brand that looks after all curly and coily hair types (we’re talking 3A-4C). Other brands you’ll love: Ouidad, Pattern Beauty, Bread Most popular product: Gimme It All 4-in-1 Hydrating Conditionerįun fact: The brand's product names are as fun and vibrant as the formulas. Straight from the curl experts at Ouidad, the brand is dedicated to the long reign of the curl with a dedicated moisture approach cemented by its parent company's 35-year history in understanding and pioneering the category.īest known for: A moisture-first approach to curls, which helps with balance and provides curls with the nourishment they need. So when Twist was introduced, you can imagine my immediate interest. As curly and coily hair requires a bit more moisture and nourishment all within lightweight formulas, it can be a balancing act finding the proper range to not only care for all curls but put these unique needs first.Īs a coily, Afro-textured hair type myself, you can believe that I've tried them all-we’re talking everything from corner-shop beauty boutiques to the biggest brands on the internet. The same can be said for styling: Heavy products with ill-nourishing formulas only prevent our hair from receiving the conditioning it needs. Let’s face it: There are extra layers and additional steps that we need to incorporate into wash day to not only cleanse our hair and scalp, but to introduce more moisture to our curls. For those of us with curly and coily hair types, product ranges and brands that claim to suit all hair types can be cause for skepticism.
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